The best collaborations happen by chance. A long-lost school friend introduced me to Kostis Tsounakis, a phenomenally insightful career coach who recently moved to London. He was looking for a copywriter, I was looking for a change of direction – and a great friendship flourished as we exchanged ideas.
Kostis coaching business, AHUM, is named after Charles Mingus’ seminal jazz album. I had so much fun delving into the jazz archives for inspirational quotes and orchestral manoeuvres to add texture and depth to the AHUM website.
It’s easy to understand what a client wants to say when they are as articulate as Kostis. And everything seemed to flow naturally from the elegant design by Beautiful Everything.