ByALEX

 

British designer Alex Swain creates modern, wooden furniture that’s an antidote to flat-pack furniture and throwaway culture.

I came up with the tagline and created the content for his website, ByALEX.

‘Purity by design’ reflects the ethos of ByALEX: simple furniture that’s sustainably made and built to last. Considered design that’s considerate to the planet.