I was principal copywriter on the rebrand of Greece’s first organic dairy. From taglines to packaging, promotional materials and an ambitious new website. I created playful copy that captures the company’s core values: traditional, natural, wholesome. With disarming directness, the dairy farmer, Kourellas, engages in a dialogue with the consumer to convey the pure quality of the products.
Another great collaboration with the award-winning G Design studio in Athens.