Billionaire industrialist, hotelier and art collector Dakis Joannou is not one to shy away from big statements. His latest hotel carries the cheeky moniker NEW. It’s not just the capital letters that scream confidence; the name suggests that this place will never go out of style.
Brazilian designers Fernando and Humberto Campana created the eye-popping interiors, using salvaged materials and student collaborators. The Campana brothers took me on a backstage tour for Azure magazine, to witness the NEW hotel’s metamophosis.